The “What is your Green Dot?” campaign focuses on how each of us can change attitudes, behaviors and knowledge through bystander intervention awareness. In collaboration with with ideas presented from the RVAP members students worked and talked with campus representative to develop scenarios focusing on athletics, fraternities and sororities, Faculty and Staff, the LGBT community as well as issues of drinking, stalking, control and violence.
The comic book them was chosen to provide the ability to use campus members while maintaining anonymity and connecting the scenarios to the UMBC environment. This approach also allowed for full story development within a single page layout, engaging readers. The strong design visuals created the consist aesthetic for the campaign.