“I Deserve…”campaign


“I Deserve…” campaign

The “I Deserve…” Campaign visually represents the conditions and affirmations that UMBC students, staff, and faculty feel are vital for healthy relationships to flourish. From over 400 submissions, 6 phrases were selected that represent self-worth, appropriate boundaries, and personal safety.The selected submissions were then given to six groups that included undergraduate and graduate students and staff to develop an image to be used in an overall poster and digital signage campaign. The purpose of the campaign was to engage the UMBC community to think about “What is a healthy relationship?” and to create awareness of relationship violence.

Download the poster campaign: I deserve…posters_2011